Online privacy and use policy

For Kershaw Knives, Shun Cutlery, and Zero Tolerance

Your privacy is important to us. Kai USA Ltd. respects the privacy of every individual who visits our website. This Online Privacy and Use Policy outlines the information Kai USA Ltd. (doing business as Kershaw Knives, Shun Cutlery, and Zero Tolerance Knives and hereafter called “Kai USA”) will collect and how we will use that information. The amount and type of information that we receive depends on how you use the site. Your access to, and use of this website constitutes your agreement to this policy.

This policy applies to our online practices only. This Online Privacy and Use Policy was last updated on March 4, 2014. We reserve the right to change any part of the Kai USA Online Privacy and Use Policy at any time. If you have questions or comments regarding this policy, please use the Contact Us form to get in touch with us.

Limitation on Scope of Content

The Kai USA website contains information regarding Kai USA, its brands—Kershaw Knives, Shun Cutlery, Zero Tolerance Knives—products, and promotional programs. At this time, the products sold through this website are offered for sale only in the United States and Canada. The promotional programs, if any, described in this site are available only in the United States and Canada. Pricing information referred to on this site is in U.S. dollars and Canadian dollars.

No Representation or Warranty

Kai USA reserves the right to modify the information contained in this site at any time without notice. We reserve the right to change specifications and/or features of products without notice at any time. While we make all reasonable efforts to ensure that material on this site is correct, accuracy cannot be guaranteed and Kai USA does not assume any responsibility for the accuracy, completeness or authenticity of any information contained in this site. This site, and all information and materials contained herein, are provided to you "as is" and without warranty of any kind. Dealer contact information is provided for the sole purpose of aiding customers in locating a dealer. Kai USA is not responsible for any transactions or commerce with any third parties.

This site may contain links to other websites that are completely independent of this site. Neither Kai USA nor any agency, officer, or employee of Kai USA, or of its affiliates or parent company, makes any representation or warranty as to the accuracy, completeness or authenticity of the information contained in any such link, and any link to the website of another person or entity shall not in any manner be construed as endorsement by Kai USA of such person's or entity's website, products or services. Visiting or linking to any other off-site pages or other sites is at your own risk. Your confidential use of this site cannot be guaranteed by Kai USA. Kai USA shall not be responsible for any harm that you or any person may suffer as a result of a breach of confidentiality with respect to your use of this site or any information you transmit to this site.

Normal Website Usage

If you visit Kai USA’s website to read product information, we will gather and store certain information about your visit. The information that we collect does not personally identify you and cannot be linked back to you unless you decide at some point to identify yourself. If you are browsing, we may collect the following information: the type of browser and operating system used, the IP address, the date and time you access our site, the number of times you have accessed our site, whether your computer is enabled for Javascript or cookies, browser language, application and plug-ins, the pages you visit and if you came to from another website, and the address of that website. We use this information to generate statistics and measure site activity to better provide you with a smooth and efficient experience in using our website.

Use of Cookies

Cookies are pieces of information that a website transfers to an individual's hard drive for record-keeping purposes so that we may track site and user activity. The use of cookies is an industry standard and you will find them at most major websites. By showing how and when visitors use the site, cookies help Kai USA to better determine which areas of our site are popular and which areas are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. Most browsers are initially set to accept cookies. If you'd prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of our site will not function properly without being able to use cookies.

For site security purposes and to ensure that this service remains available to all users, this site may monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. If security monitoring reveals evidence of possible abuse or criminal activity, system personnel may provide the results of such monitoring to appropriate officials. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Unauthorized attempts to upload information or change information on this site are strictly prohibited and may be punishable under the State law and Federal statutes including the Computer Fraud and Abuse Act of 1986, the National Information Infrastructure Protection Act of 1996, the Electronic Communications Privacy Act of 1986, and the Cybersecurity Enhancement Act of 2012.

Display Advertising Information

We will not facilitate the merging of personally identifiable information with non-personally identifiable information previously collected from Display Advertising features that are based on the DoubleClick cookie unless you have specifically opted-in to that merger.
We either have or may in the future implement Google Analytics features such as Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting. If you wish to opt out of this advertising or customize Google Display Network ads, you may do so by signing in to your Google account and navigating to Ads Settings.

Remarketing Information

We either have or may in the future use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website.

Google Display Network Impression Reporting & DoubleClick Campaign Manager Integration Information

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

Google Analytics Demographics & Interest Reporting Information

We collect data from Google’s interest-based advertising or 3rd-party audience data (such as your age, gender, and interests) to help us provide the products, information, and marketing communications that are of most interest to our website visitors and customers.

Mobile Website Usage

This same privacy policy applies when the Kai USA Ltd. website is accessed via mobile device.

Kibo Privacy Information

Purchases made through this site are completed using the Kibo system. During the course of making a purchase transaction, personally identifiable information will be collected, including your financial information, to process your transactions, maintain your accounts, and offer additional products and services to you. Kibo will not collect this information without informing you first. It is your option to provide the information. The Kibo privacy policy applies to purchases made through this website and you must agree to the terms of this privacy policy and the use of your personal data in order to make purchases through this site. Please see the Shopatron privacy policy here.


Each electronic form that collects personal information on this site will have a specific privacy statement or a link to the privacy statement that explains the conditions (if any) under which information may be shared with other parties.


We may use information about you to respond to your request for product brochures, to customize and improve communication content, or for marketing or product research. We may also use this to provide you with offers and information on Kai USA products and services. We may share information about you within Kai USA, with our dealers, affiliates, contractors, and with data aggregators.

Personal Information Collected Through Sweepstakes, Giveaways, Promotional Events, or Newsletters

There will be times when we offer sweepstakes, giveaways, or other promotional events as well as subscriptions to our newsletters through this website or by linking to this website from third party sites, such as Facebook. In such cases, we may ask you for personally identifiable information in order to process your entry. There may be other times we request personally identifiable information.
In all such cases, we reserve the right to share personally identifiable information with certain carefully selected associated companies, all of whom have agreed to abide by the terms of this online privacy and use policy and to comply with State and Federal law. Such associated companies may include, without limitation, sweepstakes administrators and our dealer network. By entering a sweepstakes or giveaway contest or by voluntarily sharing your personal information with us, you agree to allow us to share any and all such information with our associated companies. If you do not agree to the sharing of such information, please do not enter our sweepstakes, giveaways, or promotional events.

Children’s Online Privacy

The Kai USA website is not directed at children under the age of thirteen and we do not knowingly collect information from children under the age of thirteen. If we become aware that we have inadvertently received information from a visitor under the age of thirteen through this website, we will delete the information from our records.

Transmission of Information

Kai USA and its website partners make every effort to ensure the secure collection and transmission of sensitive user information using industry-accepted data collection and encryption methodologies such as SSL (Secure Sockets Layer).

Copyright/Trademark Ownership

This site is copyright Kai USA Ltd., 2014. You may use the information, text or graphics contained in this site only for your personal use and may not reproduce, adapt or publish it, in whole or in part, for any purpose without the express written consent of Kai USA. Kershaw Knives, Shun Cutlery, and Zero Tolerance marks and designs are registered trademarks of the Kai Group. Kai USA is a member of the Kai Group, Japan.